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Wednesday, 12 October 2011

Review: Revlon Grow Luscious Plumping Mascara

The last few years have seen Revlon dust off the old image it had of being slightly dated and instead, is now seen as the go-to brand for many women who want great quality makeup products without the hefty price tags. This year saw Revlon launch their new Grow Luscious Plumping mascara as well as three Grow Luscious pencil liners, both which featured in the Jessica Biel and Pharrell Williams advertisement on T.V. I think I speak for, well, everyone, when I ask why the hell Pharrell Williams was in the ad or why he did that weird shimmy-shake thing towards the end but I guess we'll never know.
As I already owned the first Grow Luscious mascara, I didn't really see the point in buying the new version as I assumed that the formula would probably be the same. However, after browsing the aisles in Boots and being sucked into the sales pitch from the Revlon rep that was manning the stand, I thought I would give it a chance - I'd also like to add here that I was sucked in to buying 2 out of the 3 Grow Luscious liners but in my defence, they were on a 3 for 2 deal and there was a £2 off the mascara coupon thingy.

Revlon Grow Luscious Plumping mascara:

The brush:
The brush is completely different to the original Grow Luscious* mascara as this is narrow and tapered whereas the original is wider. Another major difference that I noticed was the consistency of the formula between the two products. The Grow Luscious Plumping is definitely more 'wet' compared to its' counterpart which I found to be quite dry.

Grow Luscious family:
(top-bottom) Grow Luscious Plumping and Grow Lucious

Grow Lucious Plumping - Applied:
Ignore the dodgy greeny-blue mess on my bottom lash line... Those are the remnants of my eyeliner from earlier on in the day.

Grow Luscious - Applied:

There is definitely a difference in how both mascaras look, with the original Grow Luscious mascara making my eye lashes look a lot fuller compared to the new sister version which lifts them but doesn't really make the lashes look thicker. With that being said, the original Grow Luscious mascara does tend to flake throughout the day which is the only thing that I don't like about it. I haven't found that problem with Grow Luscious Plumping but it is an absolutely nightmare to remove and that is with an oil based eye makeup remover and my general cleansing afterwards. Grrrrrr! I guess there is just no pleasing me!
If I had to choose between the two Grow Luscious mascaras then I would probably have to go for the new one as I prefer the 'wet' formula and I definitely see a lot of room for building the product up on my lashes. Although the removal of the mascara is a pain in the buttcheeks, it isn't as bad of a mascara as some of the others that I've tried lately so look out for some more mascara posts coming up on here very soon.

How many of you have tried the new Grow Luscious Plumping mascara? Was it a hit or miss? I want to know so drop a comment in the box.
You can buy the new Revlon mascara and the pencil eye liners from Boots and Superdrug or online from and - Priced at £7.99.

Until next time...
Keep swivelling those hips in your

NOTE: Product marked with * is PR sample

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10 stiletto lovers had something to say::

  1. I really need a new mascara and have been looking at this one. I like the original Grow Luscious best, but really can't bear mascaras that are difficult to remove, so this would put me off big time!

    Nic x

  2. I just bought this ...Haven't opened it yet cause i have too many mascaras on the go...Thanks for the great review:):) xxx

  3. This looks lovely! Im considering getting this when I have finished with all my other mascaras!Thanks for this review! :) x


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