Review: Benefit 'they're Real' Mascara

Benefit is a brand that always catches my eye and even though I know I don't need anything, the colourful packaging and catchy product names never fail to attract me. From their blushers to their skincare, the brand has always been quite prominent in my collection and I still remember that one of the first Benefit products I bought was the 'Realness of Concealness' box palette. That being said, I never really got on well with their mascaras and never knew why. I did have a brief love affair with their Get Bent mascara (I think that was what it was called) but I never went back to repurchase it after it dried up. Fast forward a few years and I am back having a love affair with another Benefit mascara and this one has impressed pretty much everyone who has tried it. The new 'they're Real' mascara does everything that I want a mascara to do and the brush is perfect for my poker straight lashes which have zero natural volume.

Anyway, on to the mascara...

The mascara itself has some pretty big statistics to live up to as Benefit did a lot of consumer testing with this beforehand. I guess it was necessary for them to do this because the market is brimming with loads of mascaras boasting various claims but very few actually perfom. The fact that they've included all their stats and figures on their packaging does make me think that Benefit means business with their new product. I mean, apart from those cheesy T.V advertisements for mascaras, you very rarely see the numbers on your product (Yes, I am looking at you Maybelline and Co.)

Directions:

The big thing about the new mascara is the brush and the fact that it is rubber, has loads of bristles and a few right on the tip so you can turn the wand vertical and give your lashes a good coating.

Packaging:

I quite like the packaging for the mascara because it has a vintage-esque feel to it.

Wand:

As I said earlier about the brush, it is made out of rubber and has loads of bristles so you know that you're going to be able to coat each and every lash without getting horrible clumps. Also, there are bristles right at the end which create a ball-like effect so you can turn the wand verticle and make sure you catch those teeny tiny lashes right at the corners. Unlike the Givenchy and Maybelline mascaras that were all about the ball-shaped brush, the Benefit version took two different designs and fused them together to create something better.

they're Real - Applied:

I am so majorly impressed with this mascara that I've been singing its praises to anyone that will listen, or not listen. It actually is such a fab product because it lifts my lashes as well as giving them a healthy coating of mascara while keep the dodgy lumps at bay too. The above photos all have 2 coats of mascara which is all I ever do unless the mascara formula is really thin but this one is just right. I'm not a fan of 'dry' mascaras but I found the 'they're Real' mascara to be a good balance where I can build on it or just do 2 coats and shoot out the door. In terms of staying power, this badboy is not budging at all! It isn't designed to be waterproof but unless you have really watery eyes or are planning on bawling your eyes out in the cinema, this isn't going anywhere until you remove it. The removal of the mascara is a little bit tough and I have found that I do need to go over it a couple of times to remove all the product but besides from that, I can't fault it.

My one minor issue with the product, besides from the removal, is the price. At £18.50, it is not a cheap product and although it does fall in line with other products from Benefit, I wish it was a little bit cheaper so I wouldn't feel as though I'm parting with a whole lot of moolah for one product.

The new Benefit 'they're Real' mascara is on sale now from Benefit boutiques, concessions and online - Priced at £18.50.

Until next time...

Keep swivelling those hips in your

*PR SAMPLE*