NOTD: FashionistA Magnetism Nail Lacquer 'Notorious Silver'

Magnetic nail polish is taking over the High Street at the moment and the blogosphere and with a few big name brands coming out with their own versions, it is pretty hard to differentiate between them all. FashionistA is a new brand that will be launching in Superdrug later this month and with a full colour cosmetics collection, I'm sure we're going to see their name cropping up a lot more. Another reason that we are probably going to hear the name of the brand is because of their magnetic nail polish collection, endorsed by The Saturdays.

Somehow, the clever clogs at FashionistA realised that a way to get the attention of teenage girls (and some boys) was to get the all dancing-all singing girl group on board and slap their names, faces and song titles all over their polish range. To be honest, I'm not a fan of the group and although they may have a select few songs which you might catch me singing, you probably wouldn't see me lining up to get in to one of their concerts. Anyway, I digress.

FashionistA are launching 5 different shades of magnet nail polish and each shade is represented by a different member of the band, as well as being named after a different song from the band. So original!

I attended the press launch for the brand and also got to meet The Saturdays - Lucky me!!! They're gorgeous girls but with so many people waiting to get their photo taken with them, there wasn't much of a conversation except for "Smile!!!"

We were all given two samples of the nail polishes at the events and this is Notorious Silver, represented by Frankie of The Saturdays...

Unlike the other brands that are doing magnet nailpolishes, FashionistA will be selling the magnet lid seperate from the actual bottle. Apparently, the reason for the polish being sold in 2 parts was because people don't really need multiples of the same magnet pattern and because the brand can sell different magnet patterns as and how they see fit. I guess it does make sense in a way but what if you lose the lid? Then you're going to have to spend extra money on buying another one instead of just pinching it off one of the other nailpolishes. It's just one of those ones where you can't please everyone, I guess.

 The packaging of the product also has these handy instructions printed on the side...

It's pretty straight forward... Shake bottle, apply 2 coats of polish, hold magnet over polish and apply top coat. Not really rocket science but don't let it fool you because one little tap of the magnet on wet polish and you'll have to start all over again. Oh and any topcoat will work fine, I used good old Seche Vite.

 And this is what it looks like on...

I quite like it.

I was never one for the whole crackle effect nail polish and although I own a couple of shades in it, they remain unloved. These magnet polishes, however, will be making frequent appearances on my nails now that I have the hang of doing it. The thing that I love about these magnetic nailpolishes is the fact that they are quite eye catching and don't look like the average crackle/shatter/glitter/insert nail art type of your choice. This is going to be one nail polish trend that will be a big hit with everyone, regardless of age or tastes because it is not too "in your face" but still manages to grab the attention of the person next to you.

The FashionistA Magnetism Nail Lacquer is priced at £6 each with the lid priced at £3 and these will be available from selected Superdrug stores from 26th October 2011.

What do you think? Are you attracted to the magnet or do you repel? (Yes, that is my attempt to be funny.)

Until next time...

Keep swivelling those hips in your

*PR SAMPLE*